If you are looking for ways to increase followers and spread your content across Instagram, Hashtags are very effective. Do you want to know the techniques to Use Instagram hashtags effectively in 2024? Which hashtags are trending these days? What type of hashtags can you use?
Some people generally load their Instagram posts with hashtags, while others avoid them altogether. However, stats show that Instagram posts with at least one hashtag have almost 13% more reach than posts without hashtags.
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What Are Instagram Hashtags?
Instagram hashtags provide a way to sort and categorize different content on Instagram. It is the primary way by which Instagram applies sorting and filtering to its data.
You can apply up to 30 hashtags per post on the platform. However, there is no sense in adding irrelevant hashtags to a post only to increase reach. You can also receive a shadowban from Instagram if you continuously spam its database using unnecessary hashtags.
Types Of Hashtags You Can Use On Instagram
Popular Hashtags
There is a list of popular hashtags you can use to increase your viewers on Instagram. #design, #love, and #fashion are a few hashtags most in use on Instagram. If a user searches these keywords based on hashtags, Instagram will filter and show your posts. However, since too many posts have these popular hashtags, your content might get lost in the crowd.
With its latest update, Instagram now allows its users to follow hashtags based on their likings. It will further increase your reach on the platform. When a user searches for a hashtag, he gets relevant content. If your post has a commonly used hashtag, it will appear in search of many users. And if they like your content, they might also follow you on Instagram.
You can also use seasonally viral hashtags like #summers or #rain if it is relevant.
Using Specific Hashtags For The Targeted Audience
If relevant to your post, you can also use some highly specific hashtags that are not known to many individuals but have a defined audience. For example, #hogwartshouses will be a relevant hashtag for Harry Potter fans.
You can usually add generic hashtags to your Instagram post and then categorize more specifically based on the content. This way, your post will be available for users searching common hashtags, as well as some specific ones.
Searching For The Right Hashtags For Your Post
Although you can use up to 30 hashtags per post, it will become redundant if you are using the same set of hashtags in all your posts. You can find the correct set of hashtags relevant to your content. Use the below methods to search for relevant hashtags:
- Use the Instagram search function – You can search for a keyword on Instagram and hit Enter. Navigate to the Tags tab to get a list of all the hashtags relevant to your keyword. You will also find several posts tagged to the hashtag below its name in the list.
- You can also visit the pages of a few famous influencers and look for the hashtags they are generally using for that industry.
- You can also go to the posts of your competitors and check the hashtags they are using. Make sure you are not using their brand hashtags.
- Find other posts relevant to your content and use them.
How To Use Hashtags In Your Instagram Bio?
Do you know you can now include clickable hashtags on your Instagram bio? You can now create your custom brand hashtag and add it to your profile description. You can also add these clickable hashtags in all your posts, and if anyone clicks on them, it will redirect them to your Instagram profile.
If you are a marketing influencer, you can add their clickable hashtags to your link, and the users clicking them will redirect to your client’s page.
Add A Hashtag To Your stories
With the new highlights feature, you can add hashtags to your Instagram stories. These stories will appear if a user searches for a particular hashtag.
What Are The Special Types of Hashtags on Instagram?
We already discussed popular, relevant, and clickable hashtags above. However, there are a few hashtags for specific purposes. These include:
Branded Hashtags
Brands generally create hashtags specific to their products. You can use these hashtags only if you have their product in your content. Brands generally create cool taglines and encourage users to add those to their content. One such famous tag is from the Apple iPhone. You can use #shotatiphone if you are clicking a picture and adding it to your profile.
Category Hashtags
As the name suggests, these are relevant hashtags that belong to a particular niche. You can use #football or #goalkeeper hashtags when you play or watch football.
These are some generic hashtags that users can search for. These are not linked to any particular user or entity but are rather very common in nature. You can add such hashtags along with more specific ones to increase the reach of your post.
Event Hashtags
If you are organizing or visiting an event you can use their hashtags. Any user searching for that event will get to view your post. Event hashtags also last for the time till it’s going on. For example, if you are going to Google I/O, you can add hashtags like #googleio to your post.
Campaigning Hashtags
There are specific hashtags for a particular campaign that lasts till it is active. You can use such hashtags for product-specific marketing. These are also helpful when you are using a brand.
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Wind Up
There are many ways in which you can increase your reach on Instagram. Using Instagram hashtags effectively can be helpful. You can also create a business account on Instagram to see stats and analysis of your content performance.
It is also advisable to use hashtags in both comments and captions. However, make sure you are not overdoing it. Using relevant hashtags will not only increase your likes and comments, but users liking your content will also start following you on Instagram.
